At Care Touch®, we respect the privacy of our users and recognize the importance of protecting your personal information. This privacy policy outlines how we collect, use, and protect data on our website, thecaretouch.com.
What Information We Collect
We collect both personal and non-personal data from site visitors:
Personal Information
This includes any information that can be used to identify you personally, either alone or in combination with other data. Care Touch® collects personal information when you:
- Create an online account
- Make purchases
- Sign up for our newsletter
- Submit a product review
- Participate in surveys, contests, or promotions
- Use live chat or contact us directly
The personal information gathered may include:
- Contact details – name, email address, phone number, mailing address
- Account information – username, password, order history
- Payment information – credit/debit card number, billing address, payment amount
- Demographic data – age, gender identity, location, primary language
- Medical information – health conditions, prescriptions, insurance status
Non-Personal Information
This refers to data that cannot identify you specifically on its own. We may collect anonymous analytics and usage information such as:
- Browser type, device type, operating system
- Pages visited, content clicked
- Referring site/ad, search terms
- Online browsing behavior patterns
- IP address, location
How We Use Your Information
The personal and non-personal data we gather allows us to improve your shopping experience and connect you with relevant health-related resources.
We use your information for purposes including:
- Fulfilling orders – We use your identifying and payment information to process and ship purchases, handle returns, and contact you regarding orders.
- Managing accounts – We rely on your account login credentials and profile to operate and personalize your account.
- Providing support – When you contact us or chat with us online, we use details you provide to assist you.
- Sending communications – With your consent, we will send informational emails like welcome messages, product updates, order confirmations, and customer satisfaction surveys. You can opt-out anytime.
- Marketing purposes – We may send promotional updates about sales, new products, or services. You can customize preferences or unsubscribe.
- Product development – Non-personal data helps us identify trends and user needs to create better products and site experiences.
- Legal obligations – We may be required to use and retain information for legal compliance purposes like accounting, tax reporting, and anti-fraud efforts.
- Analytics – Site analytics tools like Google Analytics help us understand aggregated traffic patterns and assess site performance.
- Customized content – We may use your browsing behavior, purchases, and profile data to tailor and recommend specific content or products.
- External processing – With consent, we may share your information with third parties like insurers, shipping partners, or survey providers who assist us in serving you.
When We Disclose Your Information
We will not disclose your personal information to third parties without your consent, except in the following circumstances:
- To complete a transaction you have requested, like partnering with credit card processors, insurers, or shipping companies. These third parties are only provided with information required to fulfill the transaction.
- To comply with legal requirements like subpoenas, court orders, or other mandatory requests from law enforcement or government authorities.
- To address fraud, security risks, or technical issues that could harm our users or business.
- To protect the rights, property, and safety of Care Touch®, our customers, or the general public.
- To establish or exercise our legal rights or defend against legal claims.
- If ownership of Care Touch® were to change through an acquisition or merger with another business entity (in which case your data would be among the transferred assets).
How We Protect Your Personal Information
We utilize appropriate technical and organizational safeguards to protect the confidentiality and security of all personal data we process. Measures include:
- Encryption of sensitive customer data like payment information
- Access controls that restrict data system access to authorized personnel
- SSL protocol to protect information in transit
- Testing and audits of our security systems and controls
- Anonymization of customer data used for analytics
- Secure cloud storage of collected data rather than on-site servers
- Requiring third-party security compliance through vendor contracts
- Maintaining only the minimum amount of personal data needed
While we make best efforts to protect your data, no company can fully eliminate security risks. You should take steps to safeguard your information as well, like choosing a strong account password and avoiding password reuse across sites.
How Long We Retain Your Information
We will store your personal information only as long as necessary to fulfill our operational needs or comply with legal requirements.
- Account information is maintained until you close your account. We also delete inactive accounts after a prolonged period of no use.
- Order history is retained for 7 years from your last purchase for accounting purposes.
- We keep marketing consent records for 3 years after you opt-out. This allows us to continue respecting your preference not to be contacted.
- Correspondence records with customers are kept for 2 years after the last exchange.
- Non-personal browsing data, analytics, traffic patterns and site diagnostics are retained for 38 months.
After a data deletion period expires, your information is removed from active systems and servers. Print or backup copies may persist until they can also be erased or destroyed.
Your Data Rights and Choices
At Care Touch®, we believe you should have a say in how your personal information is used. You have the right to:
- Access your personal data by submitting a request to us to see what information we have collected about you.
- Rectify or delete your personal data if you believe it is inaccurate or out of date.
- Object to or restrict use of your personal data for purposes like marketing communications.
- Revoke consent that allows us to process your personal data.
- Receive your data in a machine-readable format so you can transfer it to another provider if you desire.
- Erase your data by closing your account and requesting deletion if you no longer want to interact with our site.
- File complaints about data misuse to relevant governing bodies.
You can manage preferences and exercise these data rights by editing your account settings or contacting our privacy coordinator.
Cookies and Tracking Technology
Care Touch® utilizes minimal cookies and tracking technology to improve your browsing experience. Cookies are small text files placed in your web browser that assist with tasks like remembering logins or items in your cart.
Our necessary cookies include:
- Session cookies to support site functionality like maintaining secure logins or preserving inputted order forms if an error occurs. These temporary cookies expire after you close your browser.
- Preference cookies that store your selections for purposes like location, currency, newsletter options, or accessibility settings. These persistent cookies allow our site to remember your preferences.
- Security cookies like reCAPTCHA from Google to help protect against online fraud, spam, and abuse.
We may also use analytical cookies from trusted third-party services like Google Analytics to help us understand aggregated site usage trends and statistics. Data collected includes pages visited, actions taken, time spent on pages, and entry/exit points. These cookies do not collect personally identifying information. You can opt-out of third party analytics collection in your browser settings.
For cookie clarity, our website will trigger a banner the first time you visit requesting your consent to our necessary and analytics cookies. You can also manage your preferences through our “Cookies Consent Tool” at any time.
Policy Updates
Care Touch® may need to update this privacy policy periodically as our site evolves, privacy regulations change, or new customer needs arise. You are advised to review this document from time to time. We will post any privacy policy changes on this page with an updated revision date. If significant changes occur, we may provide additional notice by email or on our homepage banner.
Contacting Us
If you have any questions or concerns about this privacy policy or use of your personal data, please contact our privacy team at:
Email: [email protected]
Phone: (800) 555-8332
You can also reach out to us for assistance in exercising any of your data rights as outlined above.
Additional Disclosures
Data Controller
The data controller responsible under relevant data protection laws is:
Care Touch®
100 Care Way
Pleasantville, NJ 01234
EU-US Privacy Shield and Swiss-US Privacy Shield
Care Touch® complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework regarding the collection, use, and retention of personal data from European Union and Switzerland. Read more about our certification and compliance practices.
California Online Privacy Protection Act (CalOPPA)
CalOPPA requires us to disclose categories of personal information we collect or share about California residents, the categories of sources from which it was collected, and third parties with whom it is shared. Learn more about our California privacy practices.
California Consumer Privacy Act (CCPA)
Under CCPA, California residents have the right to request access to the specific pieces of personal information we collect, as well as to request deletion of their information. Learn how to exercise your CCPA data rights.
Nevada Privacy Law (SB220)
The Nevada privacy law provides certain rights to Nevada residents regarding our use of personal data. Read about user rights under Nevada privacy laws.
Children’s Online Privacy Protection Act (COPPA)
COPPA imposes requirements on us to verify parental consent before collecting, using, or disclosing personal information from children under 13. Learn how we collect information from children in compliance with COPPA.
Contact Our Privacy Coordinator
If you have any additional questions regarding our privacy practices or use of your personal data, please contact our Privacy Coordinator at:
Email: [email protected]
Phone: (800) 555-8332
We welcome your inquiries and will promptly address any issues. Thank you for reviewing our privacy policy.
